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Consolidate Customer Data Platform

Merge three siloed customer data systems (Salesforce CRM, Intercom support, Mixpanel analytics) into one unified CDP. Current state: 23% of customer records have conflicting data across systems. Marketing spends ~8 hours/week on manual data reconciliation. Target: single source of truth with <2hr sync latency.

V29/25/2025, 7:00:00 AM
Decision ID: DEC-2025-0015
ApprovedInternal

Version History (1 previous version)

Options

Build custom solution in-house

Custom data warehouse with full control over the integration. 12-month build, €320K total cost. Maximum flexibility.

Connect existing systems via middleware

Keep all current tools, add an integration layer between them. €2.8K/month. Lower risk but maintains complexity.

Roles

Owner
Elena Torres
DecidersParallel
Executive Steering
Alex Richter
11/27/2025, 9:00:00 AMSaaS approach accelerates time-to-value. ROI positive within 8 months based on reduced manual work.
Oliver Braun
11/28/2025, 12:00:00 PMBudget review complete. Monthly cost fits within approved tooling budget.
Informed
Sarah Kim

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